Entrepreneurship Lessons

Evaluating a market | 10:50

Description: This Entrepreneurship lesson delineates the ways in which an entrepreneur should evaluate his or her target market before embarking on a new company project. By first evaluating a market before creating a company, an entrepreneur will avoid one of the most fatal mistakes a start-up can make, which is starting a company without a clear market in mind.

Lesson Highlights:

  1. Choose a narrow market
  2. Get inside your customer's head
  3. Primary & secondary research
  4. Market research vs. intuition