Evaluating a market | 10:50
Description: This Entrepreneurship lesson delineates the ways in which an entrepreneur should evaluate his or her target market before embarking on a new company project. By first evaluating a market before creating a company, an entrepreneur will avoid one of the most fatal mistakes a start-up can make, which is starting a company without a clear market in mind.
- Choose a narrow market
- Get inside your customer's head
- Primary & secondary research
- Market research vs. intuition